Lyko Valentine’s Campaign

A Valentine’s campaign diving into the relationships we have with our beauty products, from loyal lovers to serial flirters. We wanted to skip the usual romantic clichés and instead use playful, recognisable relationship language that could make you smile, nod or raise an eyebrow.

The challenge was to make the campaign feel unique while staying true to the core brand. Expressive model imagery, playful product compositions and unexpected interactions gave it personality. Wrapping copy around the imagery added a graphic element beyond Lykos’ usual expression.

My role: Art Direction, Design