Lyko - Branding
During my years at Lyko, I’ve explored different areas of design, helping to evolve the brand through new visual directions, ideas and ways of working. Here’s a selection of work I’ve enjoyed creating along the way.
My role: Art Direction, Design
Art Direction for Lyko and Kiehl’s. I developed a campaign concept that merged Lyko’s visual identity with Kiehl’s focus on moisture, resulting in a water-dipped take that highlights the hydrating benefits of the products.
Visual design for LYKO LIVE x MAC Cosmetics x Daniela Rathana, a beauty and music event held at Lyko’s flagship store in Stockholm.
An autumn campaign for Lyko and L’Oréal, built around the season’s most wanted beauty goals and looks for a trend-conscious audience. The “Most wanted” concept took inspiration from beauty magazine edits, pairing each headline with a curated selection of products.
Art direction and design for Lyko’s large-scale takeover of Stockholm Central Station, marking the grand opening of its flagship store on Drottninggatan. The opening drew thousands and received major media attention, with a queue stretching half a kilometre through central Stockholm.
