Lyko – Let’s salebrate!
In time for Lyko’s birthday, we developed a playful campaign designed to make a sale feel like a celebration.
I shaped the campaign’s visual concept from initial drafts to the master artwork and stills, including the AI-generated background, layouts and product compositions. The campaign came to life across digital channels, in-store communication and physical touchpoints, with motion adding another layer to the expression.
My role: Art Direction, Design
Art direction for motion.
Campaign visuals for Lyko’s app and Lyko.com
Bringing the campaign from screen to street with the design of a gelato cart.
People joining the fun at Drottninggatan!